The First Branch in Europe
The Emre Ayaksız brand opened its first European branch in Palermo, Sicily, Italy, in 2025. This investment brought the brand into the European market and marked an important step in its vision for international growth.
This journey, which began in Istanbul in 2001, has today evolved into a powerful brand that delivers international training and represents Turkey on the global stage.
Emre Ayaksız was born in Giresun in 1982. Raised in a farming family, he spent his childhood in Giresun before moving to Istanbul in 2001 through the encouragement of his uncle and entering the women’s hairdressing industry. By combining the discipline and strong work ethic of his early years with a determination to master his craft, he began laying the foundations of the career he has built today.
He is one of Türkiye’s leading hair designers, educators and entrepreneurs in the women’s hairdressing industry. Internationally recognized for his work in hair coloring, balayage, blonde expertise, modern hair design and advanced haircutting techniques, Emre Ayaksız is now among the names representing the Turkish hairdressing industry on the global stage.
Emre Ayaksız Hairdresser & EducatorLet us briefly introduce the Emre Ayaksız brand, which delivers education and performs shows across Türkiye and many countries around the world.
The Emre Ayaksız brand opened its first European branch in Palermo, Sicily, Italy, in 2025. This investment brought the brand into the European market and marked an important step in its vision for international growth.
Throughout his education career in Türkiye and abroad, he has delivered numerous training programs and masterclasses in France, Italy, Germany, the Netherlands, Belgium, Azerbaijan, the United Arab Emirates, Saudi Arabia and Cyprus. His education focuses particularly on advanced coloring techniques, balayage applications, blonde expertise and trend collections.
He founded the Emre Ayaksız Hair Palace brand in 2018. The first salon, opened in Etiler, Istanbul, quickly attracted strong interest and began the brand’s growth journey. With the subsequent opening of the Caddebostan, Nişantaşı and Ataşehir branches, the brand became one of Istanbul’s leading salon chains.
In 2015, his long-standing success was crowned when Schwarzkopf Professional, one of the world’s most prestigious professional brands, selected him as a Global Ambassador.
With this important role, he began delivering education, performing stage shows and participating in international projects across many countries, particularly in Europe, the Middle East and the Gulf region.
He developed his distinctive style through work focused on balayage, blonde expertise, color correction, modern coloring and his own haircutting systems, earning a place among the industry’s respected educators.
With nearly 12 years of experience, Ayaksız began shaping his own brand identity in 2013. He reached a wide audience through the work he shared on social media, using this visibility to take the brand to a new level and showcase the success he had built since his early years in the industry.
Through the quality and professionalism reflected in his work, Emre Ayaksız became one of Türkiye’s best-known hair designers. Combining this recognition with an innovative approach, natural-looking coloring techniques and a client-focused service philosophy, he built a strong brand.
Emre Ayaksız entered the industry in Istanbul in 2001. During the early years of his career, he combined his experience in haircutting, coloring and salon management with his own style to build a strong foundation. With this foundation, he quickly made a name for himself and became one of the industry’s most promising young hairdressers.
Schwarzkopf Professional Global Ambassador Emre Ayaksız delivers education, performs stage shows and represents Türkiye at international events across numerous countries in Europe and the Middle East.
Our growth journey, which began in Istanbul, continues on the international stage with our first branch in Europe.
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